Customers must download the Amazon Go app before shopping at the store. The app allows users to add others to their Amazon account, so kids and a spouse’s purchases can be charged to the same bill. The ceiling of the store has multiple cameras and store shelves have weight sensors, to detect which item(s) a customer took. If a customer takes an item off the shelf, it will be added to the person’s virtual cart. If a customer places an item back on the shelf, it is “taken out” of the virtual cart.
When you are done, you just walk out. No lines, no checkout.
Earlier this week I had the opportunity to conduct an interview in his Rome apartment with a childhood hero of mine, Bud Spencer.
